Propaganda by Edward Bernays

This week, our recommended reading for class was Propaganda, by Edward Bernays, since we are are learning about public relations. Edward Bernays is supposedly the father of public relations. In the book, he describes what propaganda is and how it is applied to society. It is an explanation on how an elite class run the world through the change of public opinion using propaganda as a tool. Propaganda is information, especially of a biased or misleading nature, used to promote or publicize a particular political cause or point of view. It is a must read in the entrepreneurial world! I highly suggest it.

Different Channels of Online Marketing

There are many different ways you can market online. There are different approaches for everyone to take, you just have to find the one that best suits your business or even use them all! One of the best ways to online market is to search engine optimize, which is the way to enhancing rankings of a website in the unpaid organic search list. Another option is to pay per click which is an effective way by being the speediest form of online marketing by driving targeted traffic to your web page. Email is also a great source for online marketing because it is used as a bridge between the highest point business and other sales. Video marketing is another great option due to videos being amazingly social, and brilliant when it comes down to advertising perspectives. Also, blogging is a huge online advertising source because it can have recordings, podcast, articles, and ect promoting anything related to the topic.

Evaluating Business Opportunities

When evaluating new business opportunities you have to keep a lot of things in mind. Relationships are a key thing to evaluate before taking on new business. Having existing relationships with necessary customers, partners, hires, and investors can save you a lot of time, and reduce costs and risks. Access to costumers is another key component to check in on. If you have have existing relationships or easy access to costumers, then you can get feedback about your product much easier. Seeing if you have enough passion for the potential opportunity is something very important that you have to ask yourself because starting a new business can be challenging and is very time consuming. While evaluating yourself, also make sure you have the skill set required and can recruit a team who also does. If the skill set required to execute the business plays are demonstrated throughout the team, execution risk should be less. Another thing to verify within yourself is the ability to validate by seeing how confidant you can be. The ability to draw cash flow is another thing that has to be evaluated because financing is invested by the founders at first. Also, see what the size of the market is and how large of an opportunity it is. Make sure your team and company would be diverse. See what the quantity of work to be done is and then verify you are qualified to complete the tasks.